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June 28, 2006 - Washington, D.C.—
The National Alliance on Mental Illness (NAMI) will honor
the CBS Television Network with its Outstanding Media Award
for Public Service for the network’s CBS Cares public
service awareness campaign on depression, during its annual
national convention this week.
"CBS Cares has made an extraordinary
commitment and contribution to public education about depression,"
said NAMI executive director Michael J. Fitzpatrick. "The
network has helped remove stigma surrounding mental illness.
They have encouraged people to get help when they need it—particularly
men, who often are reluctant to do so."
During the past year, CBS Cares has aired
30-second, 15-second and 10-second public service announcements
(PSAs) during prime-time hours. They have focused on fighting
stigmas associated with the disease and reinforcing understanding
that depression is a treatable medical illness.
The CBS Cares campaign includes the
website www.CBSCares.tv
developed in partnership with New York Presbyterian University
Hospital of Columbia and Cornell, and other leading experts
whereby viewers can find general information on depression
such as causes, treatments, medication and recommended resources.
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